San Francisco, CA — 09:41
madelynnehewett@gmail.com
Hancock Whitney / Hancock Whitney /
About
Hancock Whitney is a financial services company based in the Southern United States offering banking solutions with a focus on customized, client-focused service and financial strength.
Objective
Hancock Whitney needed to modernize its email marketing to match the sophisticated experience of its primary website. The goal was to build a scalable design system that could handle complex financial updates like security alerts and Zelle education while remaining clear and user-friendly.
Approach
The team developed a modular, atomic design system that mirrored the structure of the bank’s existing website. By organizing elements into componentized categories like UI elements, navigation, and typography, the system allowed for rapid updates and total visual alignment. Each template was built with a mobile-first mindset, using the iconic blue and green palette to segment information logically. Strategic imagery was integrated to provide visual breaks, ensuring that even dense financial data remained digestible and engaging on smaller screens.
From inbox, to account
By aligning the email experience with the live website and taking a mobile-first approach, Hancock Whitney delivered a seamless journey, guiding clients from inbox to account. Strategic CTAs drove conversions, encouraging users to engage with both their accounts and the website with ease.
Results
By centering the strategy on a personalized user experience, Hancock Whitney is now better equipped to attract a new generation of clients while retaining its loyal base.
